Max Richter EMEA & UK CEO

Max Richter is a seasoned executive with over 25 years of experience at the forefront of insurance and technology transformation. As the EMEA CEO and Global Growth Leader at mea, he partners with C-level clients to navigate disruption and drive strategic change through the application of AI.​

Prior to joining mea, Max held leadership roles within Accenture’s global insurance business, where he led AI-enabled transformation initiatives and advised major insurers on digitization, automation and Underwriting & Claims transformation. His expertise in data, analytics, and AI has been instrumental in executing strategic transformations that deliver significant business impact.​

Max’s background in software engineering and deep Insurance industry expertise enables him to operate seamlessly at the intersection of technology, operations, underwriting, and claims. He is widely recognized as a thought leader in the application of AI within the insurance sector, frequently engaging with industry forums and publications to share insights on leveraging technology for competitive advantage.